Brand Story worked closely with Will and his team to entirely transform the business, creating a new brand positioning, visual identity and strong online presence. Through the branding process we uncovered Will's strong belief in the properties of wood and its never ending ability to transform the way we enjoy the places in which we dwell. This narrative become key to our approach and crafting a unique brand that really brought the business to life.

Immersing ourselves in the brand, we could see that Will’s team shaped client’s homes into something they’d love using every day and for the rest of their lives. Cabinetry that was entirely tailored to the way they lived. Putting this at the heart of their brand story we restructured their range, simplified their proposition and reflected everything to create a seamless digital experience.

Turning Will Mundy’s strategy into reality, the business now had a solid platform to build their future on. By defining each kitchen range and giving them a clear value proposition, there’s now a singular vision for both employees and customers to believe in. An exciting brand transformation that helped to create a considerable lift in enquires.