Sienna X are one of the leading suppliers of self-tan in the UK for both for everyday women and professionals. But their brand lacked direction and with expansion and growth plans, they needed to reassess the brand foundation they wanted to build on. And so, Brand Story helped to reform the brand's approach from the ground up. Working through a series of brand sessions, we unpacked what was at their heart and built a beautiful brand for their next chapter.

Skinology meets cool beauty

Sienna are here to help women express their inner beauty by empowering them to nourish and care for their skin, with products that really work. Through specialist expertise and an intricate knowledge of their ingredients, they'd created a range of products that did just that. To solidify this approach and give it meaning in the business, we crafted a new brand essence that really expressed the heart of what they offer.

Sienna X are thought leaders in the know, with advanced formulations making them the skincare expert’s expert. They're here to define the future of skincare - reshaping their brand narrative from being known just for tan, to becoming skin specialists.

Sienna X empowers women with effortless, unexpected beauty, that's sassy and effervescent. It's a brand that grabs attention without asking for it. It’s more than just good skin - it's cool beauty.

Sienna X are the experts in self-tan, but they wanted to evolve and grow beyond this. We needed to craft a line that would allow them to launch new skincare products under one, cohesive brand promise. Working with the internal teams, we crafted 'Pro Level Skincare'. Not only did it appeal to their existing and new customers, it elevated the brand to a higher level. Now everyone can benefits from the secrets the pros use.

Ideals that go to the heart of Sienna X

Sienna X are the experts in self-tan, but they wanted to evolve and grow beyond this. We needed to craft a line that would allow them to launch new skincare products under one, cohesive brand promise. Working with the internal teams, we crafted 'Pro Level Skincare'. Not only did it appeal to their existing and new customers, it elevated the brand to a higher level. Now everyone can benefits from the secrets the pros use.

Think of Sienna X as a woman with a zest for life, a youthful spirit that permeates every aspect of her life - regardless of age. She’s loves living life in her own empowered and unique way. She grabs life with both hands and makes the most of every second. Sienna X is a spirited matriarch of skincare.

Sienna X are thought leaders in the know, with advanced formulations making them the skincare expert’s expert. They're here to define the future of skincare - reshaping their brand narrative from being known just for tan, to becoming skin specialists.

Sienna X are thought leaders in the know, with advanced formulations making them the skincare expert’s expert. They're here to define the future of skincare - reshaping their brand narrative from being known just for tan, to becoming skin specialists.

Designed and built by a partner agency for Sienna X, the website really amplifies the branding work and brings the original vision to life.