Fiennes Classics began life in 1976 and had grown steadily over that time to become several inter-related businesses, each with their own value in engineering and restoration. Together with Brand Story, Fiennes embarked on a journey to redefine their organisational structure and house of brands identity.

Same DNA. Different breeds.

Using a branded house approach, we were able to maximise Fiennes' brand equity and give them a far greater collective presence and a clear full-service offering. This enabled them to own their position as a world-renowned centre of excellence for restoration, engineering skills and craftsmanship.

Working with our software partner, Laracle, we built an integrated family of websites, developing a clever brand navigation bar that was placed at the top of each site so customers could easily switch between all the Fiennes businesses.