ESTATE BY ERIC KUSTER
A sense of belonging
Estate by Eric Kuster was conceived to inspire us all to reshape daily priorities and place human interactions at the top of our list. Comfortable residences for family to sit together, gather and enjoy every day moments. To feel connected to one another and the home in which we dwell. Our team shaped the full verbal and visual identity to connect with this story and create a brand that felt welcoming, warm and with true sense of belonging.
DELIVERABLES
- Brand Strategy
- Verbal identity
- Visual Identity
- Copywriting
IN CO-CREATION WITH
- Max Hoefiejzers
- Eric Kuster
- Rolan Cornelissen




A new methodology
Building on his heritage of designing enticingly comfortable interior spaces with full retro chic, we worked with Eric and his team to craft Estate from the inside out. It started with a fundamental aim: that when you enter your home, your mind can switch off, re-focus on what’s inside and connect with nature and family.
Together we succeeded in creating a brand that offered a fusion of contrasts that ordinarily might not co-exist. Extravagance with subtly. Unassuming with opulence. Chic with purity. A balancing act brought to life across all channels.
Estate brand values
Design to sustain
Good for the world, good for us all
Living architectural designs
In balance with nature and its surroundings
The purest freedom
Clients can focus purely on shaping their dream home with zero build stress
Natural exclusivity
No one does exclusivity and opulence like Eric Kuster
Tone of voice exerts
LIFE IN HARMONY
For Eric and the team, it’s about making the act of shaping your new home joyous and effortless. As we handle all aspects of its construction, you have endless freedom to think about your signature finishes from the precise hue of the bedroom paint to the provenance of your bathroom tiles – a journey guided by your personal design team. It all leads to a one-off abode that harmonises beautifully with you and your family.
FEEL GOOD
Every aspect of Estate residences have been carefully conceived and beautifully realised to create that sense of place that could only be yours. Their regenerative qualities drawn from the very materials and beliefs with which they were built – reusability, recyclability and end-to-end sustainability.

