Dreaming up a kids brand from scratch we channeled our inner mini rebel and gave birth to Wyld. A precocious, wild, zesty, vibrant, urban and daring kids brand concept that went against the grain to make a real splash. Not so gentle and cuddly, more proud, loud and ready to take on the world. Wyld kids are here to make their mark in a very big way. And so was this brand.

We believe in empowering kids with clothing that lets them be who they really are

The Wyld tonality needed to express the zesty, empowered visual language:

We bet the first thing that popped into your head is that we’re unruly, naughty and uncontrollable. Nope. Sure, we’re strong willed and full of fire. Sure, we bend the rules. But we don’t break them (well, we can’t make any promises). We’re just like every kid that’s ever been – a heady mix of calm and crazy. And we’ll always keep you guessing about what we’ll do next. That’s what makes us so much fun to be around, right?