4x4 tyres are the leading 4x4 tyre supplier in the UK and they needed a bold, refocused brand positioning and identity toolkit that fitted their future ambitions and brand truth. To start we unpacked their strategic objectives to really understand their position in the market and their unique place within it. Working closely with their team, Brand Story ideated, designed and realised all aspects of their rebrand and final release.

Value that goes beyond price

4x4 Tyres’ competitors were simply just under cutting each other – selling tyres as cheaply as possible. In response to this, we amplified 4x4 Tyres real point of difference: knowledge, expertise and advice. This positioned 4x4 as the brand who sold knowledge, tyres and wheels that lead to the best possible 4x4 experience – at the best possible price.

The sharpest advice.
The best tyres and wheels.
The very best 4x4 experience possible.

4x4 Tyres are about far more than just cold, hard rubber. They're one-on-one with their customers. They build, maintain and nurture relationships – and genuinely care about giving customers the best possible experience. This story created an emotional connection between them both that flows from a passion for 4x4 tyres.

The bold new brand fused the team’s sense of adventure with their fanatical obsession with 4x4 tyres. It gave them everything they needed to accelerate their success, drive consumer loyalty and most importantly of all, it had a bottom-line impact.

Brand Story worked closely with the client to wireframe the entire UX experience of the website. At its core was the focus on sales, pushing customers quickly to the tyre they wanted to purchase. We also wanted to make it was easy for customers to find the information they wanted about a tyre – linking to the Pro Team brand promise. The final site was built by a partner agency for 4x4 Tyres, which really amplifies the branding work and brings the original vision to life.